Hello!
I work at the intersection of systems thinking, product strategy, and AI-powered experiences. Over the past decade, I've designed products across enterprise platforms, marketplaces, healthcare, fintech, and internal tools, helping organisations navigate complexity and turn fragmented workflows into scalable systems that create value for both users and businesses.
My work often involves uncovering the conceptual gaps behind product challenges, defining new frameworks, aligning stakeholders around a shared direction, and translating complex business and technical constraints into products that scale.
Today, I'm particularly interested in how AI, automation, and design-to-code workflows are reshaping product development, including AI-powered experiences, agentic systems, experimentation and cross-functional leadership.
I was born and raised in São Paulo, Brazil, and have had the opportunity to live in several countries along the way. I hold dual Brazilian and Portuguese citizenship and have called Lisbon home for the past six years.
I moved here in the middle of the pandemic, on my own, with little more than curiosity, courage, and a willingness to embrace the unknown.
Apart from a design nerd, I have a few hobbies :) playing the piano, practicing some watercolours and gouache, getting in touch with nature and… jewelry. I produce jewels form design concepts and 3D models to the final piece in metal.
Skills.
Product Design
Storyboarding
User flows
Design sprints
Information architecture
Wireframing
Prototyping
Design systems
Style guides
Responsive web
Vibe coding
Research
A/B testing
Competitive analysis
Stakeholder interviews
Surveys
Contextual inquiry
Focus groups
Participatory design
Persona creation
Journey mapping
Service blueprint
Card sorting
User testing
Heuristic evaluation
Programming
HTML/CSS
JavaScript / P5.js enthusiast
Languages
Portuguese (native)
Spanish (profecient)
English (profecient)
French (basic)
Tools
Lovable
Claude (+ Design)
Cursor
Figma
Sketch
Protopie
Photoshop
Illustrator
InDesign
AfterEffects
Rhinoceros 3D
Solidworks
Maze
Dovetail
Userzoom
Usertesting
Hotjar
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